ONE OF THE BIGGEST MUSICAL ICONS IN THE WHOLE BALKANS, THE ECLECTIC ARTIST DEFIES GENRES TO WIN OVER FANS, EVEN IF HER ROOTS ARE FIRMLY GROUNDED IN R&B AND POP.
ONE OF THE BIGGEST MUSICAL ICONS IN THE WHOLE BALKANS, THE ECLECTIC ARTIST DEFIES GENRES TO WIN OVER FANS, EVEN IF HER ROOTS ARE FIRMLY GROUNDED IN R&B AND POP.
Senidah started her career as a singer and songwriter of a popular Slovene pop band “Muff”. Between 2011 and 2018, Muff released an EP, several singles, and an album that went on to become album of the year.
Senidah kicked off her solo career in March 2018 with the hit single “Slađana”, which spent months at the very top of the charts, earning a nomination for hip hop/rap song of the year at the 2019 Mac Awards.
“SLAĐANA” FEATURED ON HER DEBUT ALBUM »BEZ TEBE (2019)«
After "4 Strane Sveta", a fantastic duet with Serbian rapper Coby, Senidah released a string of chart-topping singles, including "Belo", "Crno Srce", "Bez Tebe", and "Ride".
In April 2019, she launched one of her most famous songs, "Mišići", earning over 80 million views on YouTube. The song, written in collaboration with Benjamin Krnetić and produced by Atlas Erotika, ruled at the top of the charts for several months. It was this song’s success that accelerated the rise of her career and her domination of the Balkan scene.
In March 2019, the Balkan Trap Diva, as she is referred to by many, released her debut album “Bez Tebe”. Most of the songs on the album were collabs with Cazzafura, and Benjamin Krnetić lent his pen in writing the lyrics.
The album was released by the Belgrade-based label Bassivity Digital and it put forth 3 official singles: “Slađana”, “Belo”, and “Bez Tebe”. This freshman album earned millions of listeners online.
In addition to Slađana being nominated for the 2019 Mac Awards in the category hip hop/rap song of the year, Senidah also took home 2 awards a year later at the regional awards show: "Mišići" was voted trap song of the year and she won the Gold MAC prize for extraordinary musical achievement in the Balkans, the most prestigious award the region has to offer.
In 2019, Senidah and Raphael Ragucci, known by his stage name as RAF Camorae, released the bilingual single “100%” in Serbian and German, produced by Senidah and Cazzafura, with lyrics by Dino Nuhanović and RAF Camora.
The team of stars collaborated to produce an absolute smasher.
In the string of commercially successful singles that followed, Senidah racked up millions and millions of views and downloads.
“SENIDAH HAS MORE THAN 700,000 LISTENERS ON SPOTIFY PER MONTH AND MORE THAN 450 MILLION VIEWS ON YOUTUBE.”
Her emotional duet "Dođi" with the legendary Dino Merlin, had already topped 200,000 views on YouTube and other social media within 2 hours of launch.
She earned the enviable award of "Best Duet" at the Story Hall of Fame 2022.
Senidah had this to say about the collaboration: “Working with Dino Merlin was a real dream come true, and it fills my heart with joy every time I hear how our voices interlace. Once again, I proved that anything is possible if you want it with all your heart and soul. This was great motivation for the path ahead, as I know that nothing is impossible and I can keep following my dreams.”
Working with the global brand Replay, Senidah put out a song with the same name, which became one of her most popular of all times. She produced it with the Bassivity team. "Replay" was followed up by "Balkanka", a hit that the whole Balkan region got behind, and another string of popular singles followed, including "Fama".
SENIDAH REGULARLY HEADLINES EUROPE’S BIGGEST MUSIC FESTIVALS, SUCH AS EXIT AND FILLS THE BIGGEST CLUBS AND CONCERT HALLS ON A WEEKLY BASIS.
The year kicked off with the launch of one of Senidah’s biggest hits to date, "Behute", which today boasts more than 36 million views on YouTube.
The same year, as the main ambassador of EHF’s EURO 2022 in handball, Senidah contributed the competition’s anthem, entitled "Play with Heart", in which she sings in 5 different languages.
The song’s message is one of connection, regardless of ethnicity, skin color, or religious persuasion, and also touches on the strength of women in sports, society, and life in general.
“I wanted to use this song to connect all women, I want us to be stronger and more sincere in everything that we do,” Senidah said. “For me, being chosen to create the anthem was a true honor, and I fell completely in love with handball, which wasn’t that hard. After all, my mom loved the sport as well.” Senidah added that it’s no small fries to be chosen to produce the official anthem. »People in every participating country will hear it.«
Senidah’s follow-up album "Za Tebe" came out in November 2022.
We’ve already heard the songs "Behute", "Dva Prsta", and "Jadnaja", but another 12 compositions lead us through a gamut of musical genres, from drill and trap through drum and bass influences straight to epic pop ballads.
Her new album shows the artist’s eclectic range of talent, as she dazzles in every genre she experiments with.
“I want every song to fit a certain situation or opportunity, and to sing it the right way to give you a shoulder to lean on when you need it, or the company you need to get a party going,” Senidah summed up her goal.
As always, the album’s musicality is accompanied by a unique fashion sense and visual identity.